Objective:

This program aims at acquainting the participants with the basics of Strategic Marketing and its important role in today’s continuously changing environment.

 

 

Course Contents:

  The Marketing Concept And Marketing Orientation
  Mutually beneficial exchanges
  Organizational culture , strategy , tactics
  Marketing challenges
  Market-led Strategic Management
  Strategic fit
  Defining The Business Purpose or Mission
  The Marketing Strategy Process
  Establishment of a core strategy
  SWOT
  The creation of the company’s competitive positioning.
  Strategic focus
  Implementation of the strategy
  Measurement
  The Marketing Plan—A Blueprint for Action
  Developments Affecting the Strategic Role of Marketing
 

Target Audience:

This program is designed for general managers; marketing, product, and sales supervisors from medium to large firms; presidents and vice presidents of marketing from smaller firms; and managers who help to plan and implement market-oriented business strategies in their companies.

 

Venue:
The training module will be delivered at The American University in Cairo, Management Center, located at the Falaky Building, 24 Falaky Street, Bab El Louk, Cairo.

 

Course Language:
The course Will be in English language.

 

Duration:
3 Days: From 15 to 17 of June, 2010 - From 6:00 to 10:00 p.m.

 

Registration Deadline:

Wednesday 9th of June, 2010