Course Objective:

Training in marketing is essential to the growth of your company in today’s competitive market. Strategy marketing planning is of incredible value to any company or organization, cutting costs and raising profits. Through a marketing training program, you will gain the tools you need for your company to make more of impact on more potential customers and clients, while spending less money. This is hugely beneficial to your company’s bottom line.

 

 

Course Contents :

1. What is the new concept of marketing?

2. How to identify the needs, wants, and demands?

3. How to qualify customers, markets, and products?

4. The difference between Strategy and planning.

5. How to establish a Marketing Strategy?

6.  Marketing Plan (step by step)

- Purpose and Mission

- Situational Analysis

- Marketing Strategy and Objectives

- Tactical Programs

- Budgets, Performance Analysis and Implementation

 

 

Target Audience:

-   This program is designed for general managers; marketing, product, and sales supervisors from medium to large firms; presidents and vice presidents of marketing from smaller firms; and managers who help to plan and implement market-oriented business strategies in their companies.

 

Venue:
City Stars - Cairo

Course Language:
The Course will be held in English language.

Duration:
 4 Days: From 4th to 7th of July, 2009
 From 5:30 to 9:30 p.m.

Registration Deadline:
Tuesday 23rd of June, 2009