Introduction:

The program is designed to provide participants with the methods and techniques of scientific and practical skills necessary for the preparation of studies and market research field, which help decision makers to provide marketing information and data necessary for policy development and effective marketing strategies

 

The course aims to rehabilitate the participants to:

• Study and analyze the behavior and trends of current and prospective customers

• Study and analyze the nature and conditions of market competition and the collection of    Information on competitors and their points of Strengths and weaknesses.

• Study and measurement of client satisfaction

• Study the marketing opportunities expected

 

Course Contents :

• What is market research?

•  Market research and marketing research?

•  Research and marketing functions of organs and their effective organizational structures

•  How to set teams? and marketing research methods activated

• Ten steps to prepare studies and marketing research more realistic .

• Types of data used in studies and and how to obtain them?

• The characteristics of the effective marketing researcher.

• Ways and methods of collecting field data from the market through the poll lists and other

• The preparation of lists of the poll to serve the objectives of the study

• Successful Personal interviews.

• ways and means of handling ,collating and analyzing of data

• Report writing skills, research skills, marketing and presentation of results

• Common mistakes in the preparation of marketing research

•  How to turn the results of marketing research to effective decisions? and how to follow up the implementation?

Target Audience:

This program is designed for marketing people, market research managers, business analysts and commercial personnel  from small to large firms. And to all people who needs to understand what market research is all about.

 

Venue:
Ramses Hilton Hotel

Course Language:
The Course will be held in English & Arabic languages.

Location and Duration:
 3 Days 24, 25 and 26 of February, 2009
 From  5:30 to 10:00 p.m.

Registration Deadline:
Sunday 15^th of February, 2009