Objectives:

“Successful exporting does not require a large budget, if objectives are defined in advance, market research is carried out in the proper way and selling method are carefully studied”

 

                                                                                                             Simon C. Hodgson

 Why to export?

 …. is it a solution?

 …. is it an option?

 …. is It a must?

 

 What are the benefits of exporting?

 - Increase sales (market share)

 - Increase production and reduce production cost

 - Sustain manpower

 - Expand product life cycle

 - Create balance between the local market and export markets

 - Gain additional skills and knowledge

 - Develop  new products and services

 - And much more

 

 Course Contents :

 - Analysis of strengths / weaknesses (SWOT)

 - Analysis and identification of products for export (ready to export)

 - Identification of possible export markets (GCC, EU, USA, …etc.)

 - Export Guides to EU ans USA

 - Ranking of selected markets

 - In depth analysis of selected markets (PEST)

 - Guide how to participate at exhibitions fairs

 - Develop marketing plans

 - Implementation

 - Monitor and control performance.

 

 Action plan:

 - Export objectives

 - Strategy

 - International marketing mix

 - Export toolkit    

 

Target Audience:

- Sales and marketing staff

- Export staff

- Business developers

- Business owners

 

Venue:
Ramses Hilton Hotel

Course Language:
The Course will be held in English & Arabic language

Location and Duration:
2 Full Days:  19& 20 of April, 2008
 From 9:00 am to 4:00 p.m.

Registration Deadline:
Tuesday 15^th of April, 2008